Empowerment - we inform, enable autonomy and support your rights.

Humanity - we promote love and kindness in humanity-focussed care.

Validation - we champion the strength & achievement of new parents, no matter their story.

Advocacy - we advocate and fight for your rights in birth & personalised care.

Recognition - we change culture by creating new ways to express admiration & love.

Inspiration - we build up birthworkers with support & encouragement.

Awareness - we highlight current issues, including inequities many clients & birthworkers face.

Inclusivity - we commit to creating welcoming, inclusive and safe birth & pregnancy care for all.

Balance - we strive for common sense, and reasonable & fair thinking.